In late 2021, I was part of a team for agency Hiebing’s first campaign for Wisconsin Lottery dubbed “Holiday Fun for Everyone.” The holiday spot featured 3 separate character vignettes that aligned with different holiday-themed instant scratch tickets. Each of these was then used by the team at Wisconsin Lottery as short form social content. The campaign also included OOH boards and social ads that picked up on cues from the spot. The campaign sleighed, selling out all tickets at elf … er gnome-like pace — a great way to start Hiebing’s relationship as AOR for Wisconsin Lottery.