From 2016-2021 I worked on teams responsible for multiple web promotions for Culver’s that centered around a variety of different menu items. Assets from 3 select promotions are featured below. Each promo included a promotion-specific microsite with a game element, digital banners, emails, social ads and POP signage to encourage guest participation. Prizes for each promotion not only drove traffic to restaurants via coupons and gift cards, but also gave guests the opportunity to show off their loyalty to Culver’s through branded merch. Culver’s fans loved merch from the limited-time promotions so much that it prompted Culver’s to later create a permanent ButterBurger Boutique.